Rockwell Automation Independent Station Case Study 

This case study presents a full-cycle Google SEO optimization program for an independent B2B website focused on Rockwell Automation products, solutions, and services. The goal was to boost organic search visibility, capture high-intent industrial buyers, improve Google indexation and keyword rankings, and steadily increase qualified inquiries for PLC, HMI, VFD, industrial controllers, automation systems, and digital transformation solutions.

• Brand: Rockwell Automation (global leader in industrial automation and digital transformation)
• Core Products: ControlLogix/CompactLogix PLCs, PanelView HMI, PowerFlex Drives, FactoryTalk software, industrial IoT, system integration
• Target Markets: Global manufacturing, automotive, oil & gas, food & beverage, logistics, energy, and infrastructure
• Core Challenges: Low Google index rate, weak technical SEO, scattered product content, insufficient long-tail keyword coverage, slow lead growth
• Goal: Stable top‑10 Google rankings for high‑value industrial keywords; significant growth in organic traffic and B2B inquiries