Mitsubishi Electric Automation Independent Station Case Study

This case presents a full-cycle Google SEO & indexing optimization project for a Mitsubishi Electric Automation dedicated independent website serving global B2B buyers, distributors, and system integrators. The goal was to improve indexation rate, organic search visibility, keyword rankings, and qualified lead generation for core automation products including PLC, HMI, Servo Systems, Inverters, CNC, and industrial automation solutions.

• Brand: Mitsubishi Electric Automation
• Product Lines: PLCs, HMIs, Servo Amplifiers & Motors, Inverters (VFDs), CNC Controllers, Low-Voltage Industrial Components, System Integration
• Target Markets: Global industrial manufacturing, automotive, electronics, food & beverage, packaging, material handling, energy
• Core Pain Points Before Optimization:
  • Low Google indexation rate; many product & solution pages not indexed
  • Weak technical SEO structure; slow page speed, duplicate content, poor crawlability
  • Generic metadata; lack of keyword alignment with industrial buyer intent
  • Incomplete product specs, missing datasheet support, weak E‑E‑A‑T signals
• Project Objectives:
  • Reach 95%+ Google indexation rate for key pages
  • Rank top 10 for 50+ high-value industrial automation keywords
  • Increase organic traffic by ≥180% within 8 months
  • Improve lead conversion from organic search by ≥45%